For labs, pilot kitchens, factories and ingredient suppliers. Work reaches you with the recipe settled, the rules checked and the cost agreed. That is very different from a cold enquiry.
Qualification is per category and per capability. A facility is admitted for the things it can genuinely do, not in general.
Accredited testing across nutrition, microbiology, safety, shelf-life or sensory. NABL accreditation is required for the panels that mandate it. We send defined panels with a specification attached, not open-ended requests.
Kitchens and pilot plants that can make a first physical version at sensible scale and document what actually happened, including the deviations.
Plants with real capability in one or more of our six categories, honest MOQs and a quality system that holds a specification batch after batch.
Actives, systems and commodities with documentation, permitted-level clarity and current pricing we can model against while a recipe is still being designed.
The recipe is settled, the rules are checked and the process is written down. You quote on a defined job instead of guessing from a phone call — not “can you make something like this?”
The brand already knows its costs, its target price and its margin. You talk about whether it can be made, not about budget three weeks in.
Your commercial relationship with the brand stays yours, at your rates. Charges are passed through as you invoice them — no renegotiating your rates through an intermediary.
An approved facility stays in the routing for its categories. Once a product is in production with you, ongoing Build & Care work keeps it there. This is not a directory you pay to appear in.
The same five checks every facility goes through, plus one thing we ask to see. Nothing unusual — it is what any serious buyer would ask for.
Your equipment, the processes you run and the formats you can genuinely make. Specific beats impressive.
Typical and minimum batch sizes, throughput and realistic lead times. Honest numbers save everyone a month.
Current FSSAI licence, category-specific certifications and any third-party audit status, with expiry dates.
How you control incoming, in-process and finished goods, what you record, and what happens when something is out of spec.
Payment terms, lead times and how you handle a batch that fails. The last one matters most.
One product you have made end to end that you are willing to talk through technically. No brand names required.
Missing one of these does not disqualify you — it just means we cannot route work to you for that capability until it is in place. Tell us what you have and we will tell you where you stand.
Six fields below. A technical person reads it — specifics about capability travel much further than a company deck.
We match what you have described against the categories we hold and the gaps we currently have. You get a straight answer.
Documents checked, certifications verified against expiry, and a facility conversation or visit depending on the capability.
You are entered against specific categories and capabilities, and start receiving specified briefs as they come up.
If a category is not a fit, we say so and tell you why. A clear no is worth more to you than being left on a list.
| Not this | This |
|---|---|
| A paid directory listing | Qualification against a category, at no cost to you |
| A lead-generation marketplace | Specified work routed by capability |
| A blanket approval | Per-category, per-capability, re-checked over time |
| An exclusivity agreement | You keep every other relationship you have |
| An intermediary setting your rates | Your rates, passed through as invoiced |
Six fields. A technical person reads every application, and you will hear back either way.
Already working with a Bettrlabs brand and want to formalise it? Say so in the last field and we will pick it up from there. For anything else, Contact is the right door.
It takes longer. It also means the work that reaches you is work you can actually take.
