The annual fee — ₹1,49,000 to ₹9,99,900 / year
Discovery, Start or Scale. Your minimum commitment for the year, credited in full against that year’s Build & Care. It is prepaid capacity in your R&D Wallet, not a fee, and you never pay it twice.
Co-Build
We fund the build. You pay when it manufactures.
One yearly R&D partnership. Bettrlabs pays for the approved development — lab work, supplier checks, pilot runs and paperwork — and carries it until the product is being manufactured. If it never gets there, we absorb the cost.
from ₹1,49,000 / yearCredited to your R&D WalletBuild & Care only at production
The shift
You are not outsourcing R&D. You are moving it off your balance sheet.
Today every idea costs money before it earns any, so you test few and each one has to work. We build on screen first, then physically build only what survives.
| Measure | Today, on your own | With Co-Build |
|---|---|---|
| Your R&D is | A fixed cost on your P&L. It is spent whether or not anything launches. | A variable cost on ours. We fund the build and carry it until the product manufactures. |
| So you test | Few ideas. Each one has to work, because each one is expensive. | Many ideas. Most are killed on screen, before a rupee of physical spend. |
| And you pay for | Everything, including every failure. | Only what reaches a factory. A build that never produces costs you nothing. |
| Which means you can | Protect what you have. | Take more shots, faster, with the downside carried by us. |
₹25–40 lakh is the typical cost of a SKU that breaks after development. Roughly ten times the shots on goal, for a fraction of the money at risk.
The money
Three moments, and only one of them is upfront.
The build — ₹0 from you
Formulation, trials, sourcing, supplier qualification, pilot runs and documentation. Bettrlabs funds all of it and carries it until the product manufactures.
Build & Care — 12%, then 5%
A fee tied to production, charged on what each batch costs at the factory. It starts when you first manufacture — not before, and never on your retail sales. Once the recovery target is met, the obligation ends permanently.
Of the Build & Care fee, roughly 65% repays the investment and 35% funds launch, QC and compliance. The fee is charged on what you manufacture — the factory PO value of each batch — never on your retail sales and never as a royalty on sell-through. A minimum fee per batch applies where the batch is small.
At risk
What Bettrlabs puts into every funded product.
Four of these are ours to lose. If the product never reaches production, we absorb all of it.
Internal R&D — Bettrlabs, in full
Formulation, trials, optimisation, sensory and stability work.
Value-chain build — Bettrlabs, in full
Ingredient sourcing, supplier qualification, co-packer identification and audit.
Pre-production — Bettrlabs, in full
Pilot runs, specifications, documentation and your Factory Scale Passport — the verified readiness record for a product and the factory making it.
Idea screening — Bettrlabs, in full
The cost of evaluating the ideas that did not proceed to a build.
External costs — you, as approved
Ingredients, third-party testing, certification, pilot and factory charges. Nothing is committed without your sign-off.
Partnership
Choose your annual partnership.
The annual fee is the minimum annual commitment, credited against same-year Build & Care.
| Plan | Annual fee | Ideas evaluated | Products in parallel | Platform + digital R&D | Scientific + regulatory review |
|---|---|---|---|---|---|
| Discovery | ₹1,49,000 / year | 6 | 1 | Not included | Not included |
| Co-Build Start | ₹2,99,900 / year | 12 | 2 | Included | Included |
| Co-Build Scale | ₹9,99,900 / year | 30 | 5 | Included | Included |
Costing, manufacturability and pipeline management are included on every plan. All plans exclude GST and approved external costs. Build & Care applies at production on every plan. Figures are the commercial framework; the binding position is your signed Co-Build agreement and the SKU Build Plan.
Before a build starts
Every product is priced before it is built.
Category and complexity set a benchmark factory cost before any work starts. A safe line extension and a first-of-its-kind supplement are not treated the same.
| Category | Transfer value | Benchmark factory cost |
|---|---|---|
| Snacks & Foods | ₹2,50,000 | 30% of MRP |
| Beverages | ₹2,50,000 | 28% of MRP |
| Nutrition & Supplements | ₹3,50,000 | 28% of MRP |
| Sauces & Condiments | ₹2,50,000 | 30% of MRP |
| Personal Care | ₹3,50,000 | 25% of MRP |
| Nutraceutical / Health Claim | ₹6,00,000 | 32% of MRP |
Complexity multiplies the benchmark: 0.95× simple (existing process, familiar ingredients, no new claim), 1.00× standard (new format on a known process), 1.10× complex (new process, difficult stability, or a regulated claim). The benchmark is a starting point, not a quote — the real cost is confirmed in the SKU Build Plan once formulation, ingredients and the factory route are fixed.
Ownership
Who holds the file, and when it becomes yours.
Because we pay for the development, we hold the technical file until that money is repaid. It is the only security behind a no-upfront-fee model. It is not a claim on your business, and it ends the moment the build is repaid.
| Stage | Who holds the technical file |
|---|---|
| Digital direction and validation | Bettrlabs |
| Development, trials and pilot | Bettrlabs, while we fund it |
| In production, before full recovery | Held jointly |
| After full recovery | Yours, permanently |
| You exit early | Yours on settlement |
| You kill the project | Bettrlabs |
| Technical failure caused by Bettrlabs | Bettrlabs retains it |
Yours regardless, at every stage
- Your brand, trademarks, packaging and artwork
- Your commercial data — volumes, pricing, customers, channel terms
- Sight of the specification at every stage
- Exclusivity — we never reuse your formulation for a competitor
- Freedom to change manufacturer while staying with us
- The right to buy out at any point, with no minimum term
The three-year test.
A funded build is approved only if the product can repay the whole investment, plus the agreed return, within three production years — not five. If it cannot, the funded build is locked and you choose from the alternatives. That protects you as much as us: it stops a product launching at a volume that cannot carry its own development.
The comparison
The same portfolio, built two ways.
Ten new products in a year, modelled on typical costs for a mid-size Indian food or wellness brand.
| Measure | Going alone | With Bettrlabs |
|---|---|---|
| Cash committed before anything reaches a shelf | ₹65,00,000 | ₹2,99,900 |
| Cost of the attempts that never launch | ₹27,00,000 | ₹10,80,000 |
| Total Year 1 cost | ₹65,00,000 | ₹40,56,056 |
| Products that reach the shelf | 4 | 6 |
| Cost per launched product | ₹16,25,000 | ₹6,76,009 |
| Months from brief to shelf | 9 | 4 |
| Products you can run in parallel | One or two | As many as are approved |
| Who pays when a build fails | You do | Bettrlabs does |
On the products you already sell, Co-Build targets a 15% reduction in factory cost. On the portfolio above that is ₹20,73,600 taken out in Year 1, or ₹17,73,700 net after the partnership fee and every production fee paid. Your own cost assumptions change the whole comparison — we run it on your numbers during the demo.
Getting started
Co-Build starts with a conversation, not a checkout.
We look at your portfolio and run the model on your own numbers before either side commits to anything.
Request a demo
Tell us your categories, roughly how many products you launch a year, and what your development costs look like today.
We run the model on your numbers
The comparison above, rebuilt with your costs, your volumes and your categories. If it does not work in your favour, we say so.
SKU Build Plan
For each product: scope, benchmark factory cost, the qualified facilities, and the recovery position — agreed before any build starts.
The partnership starts
Your annual fee is credited to the R&D Wallet in full, and the first approved builds begin.
Go
Where Co-Build sits.
Build PassExplore, save, ask, and order individual pieces of work.Explore Build PassFreeBuildOne product taken all the way. You own the file outright on handover.Explore Buildfrom ₹49,990
Co-BuildWe fund the build and carry the risk. You pay only when it manufactures.You are herefrom ₹1,49,000 / yr
EnterpriseThe Bettrlabs R&D layer running inside your own teams and factories.Explore Enterprisefrom ₹11,99,900 / yrCo-Build
Move your R&D off your balance sheet.
It starts with a demo, because we run the model on your own portfolio and your own numbers before anything is signed.