Keep the library
Save any product, ingredient or category brief. Your searches, notes and benchmarks stay in one place instead of a spreadsheet. Save, organise, revisit.
Build Pass
One pass. Everything Bettrlabs can build.
A Build Pass is free and takes one email. It opens your workspace — where the library becomes yours, questions get answered, and any piece of work can be ordered.
Free, permanentlyNo cardOne email
What it unlocks
Four things you can do the moment it opens.
Reading the library is free to anyone. The pass is what lets you keep things, ask about them, and turn them into work.
Ask Bettrlabs
Ask the copilot and it answers from the brief in front of you — cost, actives, claims, shelf life. Anything past that becomes an enquiry the team picks up, with your brief already attached.
Buy a digital formulation
Order a formulation built on screen — direction, nutrition, cost and a compliance pre-check — before anything physical is made. From ₹4,999.
Order any service
Research, compliance review, lab testing, manufacturer matching. Pick the work, see the deliverables, pay, and track it.
Getting one
Three steps, about twenty seconds.
Give us an email
Your name and a work email. No company profile, no phone number, no discovery call.
Open the link
We send a single sign-in link. There is no password to invent or forget.
Your pass opens
You land in your workspace, with whatever you had already saved waiting.
Also physical
Arrived on a card?
Bettrlabs issues Build Pass cards at events and to partners. Tap it against your phone, or enter the code printed on the back — it opens the same workspace.
No card? The pass is identical either way.
Straight answer
What the pass costs, and what the work costs.
The pass is free and stays free. You only pay when you ask us to make something.
Free with a Build Pass
₹0The Formulation Library, in full
FreeSaving briefs, benchmarks and notes
FreeAsking the copilot, and sending an enquiry
FreeA scope and quote for any service
FreeTracking your requests and files
FreeWhat you pay for
Excl. GSTDigital formulation
from ₹4,999Compliance, research and specification work
from ₹4,999Physical development — labs, pilots, testing
At lab costManufacturer matching and factory activation
Get scopeA full product build, end to end
from ₹49,990Every price and every deliverable is listed on Pricing. Prices exclude GST and approved external costs — ingredients, third-party testing, certification, pilot and factory charges.
Being straight
Where a pass stops.
A Build Pass settles a product on screen. It does not make one. Everything below is Build work, quoted per product — and none of it is hidden from you until you have paid.
A pass covers
The library in full, free to search and read
Full recipe, process sheet and specification on anything you unlock
Indicative COGS and the research behind each claim
Saving, comparing, and asking the copilot
Sending an enquiry, and getting a scope and a price back
A pass does not cover
That is BuildCustomisation to your cost, claim and pack
Ingredient sourcing and supplier shortlists
Bench trials and a pilot batch
Claim substantiation and compliance sign-off
Packaging, costing and the manufacturing handover
A named R&D lead and project tracking
Go
Where Build Pass sits.
You are never moved along this list. Most people stay on a pass for a long time, and that is the point of it.
Build PassExplore, save, ask, and order individual pieces of work.You are hereFree
BuildOne product taken all the way. You own the file outright on handover.Explore Buildfrom ₹49,990Co-BuildWe fund the build and carry the risk. You pay only when it manufactures.Explore Co-Buildfrom ₹1,49,000 / yrEnterpriseThe Bettrlabs R&D layer running inside your own teams and factories.Explore Enterprisefrom ₹11,99,900 / yrFree, permanently
Take the pass. Decide later.
One email is the whole commitment. Everything after that is your choice.